consumer habits have been changing

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Steve Brown
Brewmaster
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Joined: Mon Jan 12, 2009 1:55 am
Location: Lawrence, KS

consumer habits have been changing

#1 Post by Steve Brown » Fri Sep 30, 2011 10:16 am

http://247wallst.com/2011/09/09/the-eig ... ger-drink/

"The Eight Beers Americans No Longer Drink"

Basically, they're all form the big two. The article says that it's because Americans are turning away from "full-calorie" beers (145/12-oz) toward light and ultra-light (90-100/12-oz). It doesn't mention any influence due to the rise of craft brewing. I guess I've always enjoyed "increased-calorie" beers over full-calorie beers. Mine run about 220/pint according to calculators.... (I guess that's only about two calories per ounce more. I'd *almost* waste an ounce of beer on a calorimeter to find out for certain.)
Life begins at 100. 100 IBUs, that is!

"Hard work may not kill you - but why take the chance." -- B. Franklin
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Melonmon
Craft Brewer
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Joined: Tue May 20, 2008 10:40 pm

Re: consumer habits have been changing

#2 Post by Melonmon » Fri Sep 30, 2011 2:45 pm

That's no surprise...
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