Epic Spoofs Low-Cal Beer Trend with 500-Calorie Super-Sized IPA Epic Brewing Epic Spoofs Low-Cal Beer Trend with 500-Cal

Questions, answers, and comments related to brewing.

Moderator: Officers

Post Reply
Message
Author
User avatar
ryanmetcalf
Officer
Officer
Craft Brewer
Posts: 323
Joined: Thu May 14, 2015 8:11 pm
Location: Olathe, Kansas
Contact:

Epic Spoofs Low-Cal Beer Trend with 500-Calorie Super-Sized IPA Epic Brewing Epic Spoofs Low-Cal Beer Trend with 500-Cal

#1 Post by ryanmetcalf » Thu Feb 20, 2020 11:05 am

From Westworld:
https://www.westword.com/restaurants/ep ... a-11644173
Now the brewery is poking some fun at one of the latest trends in craft beer — low-calorie, low-carb beers — by releasing Super IPA Me, which it describes as "an intentionally high-calorie, juicy India Pale Ale loaded." In fact, the beer, brewed with apricots and Grungeist, Styrian Dragon and Citra hops, boasts 500 calories per pint.

"I’d been to a couple of meetings with some retailers, and they kept asking me about our 'better-for-you category beers,' so I asked [brewery co-owner] Dave Cole about it," explains Epic regional sales manager Nate Levi. Cole's response: “Why do we want to do what everyone else is doing? Why don’t we go opposite?"
Image

Post Reply