Somehow I either missed the 2016 articles or forgot about them
https://gizmodo.com/this-biohacker-want ... 1789759826
Zayner, 35, spends most of his day working to spread the good gospel of biohacking, and his company, The Odin, sells inexpensive DIYbio supplies, like kits to engineer yeast using the cutting-edge genetic engineering technique CRISPR. But Zayner dreams of a world where biohacking is as common a hobby as, say, pickling, or making jam. And selling kits that allow people to engineer regular, yellow yeast to turn red, he wagered, was simply not sexy enough to spur a new generation of biohackers. Beer, on the other hand, might be the ticket. Homebrewing, after all, is a hobby beloved by plaid-clad, bearded men everywhere. What if, Zayner wondered, he sold a kit to teach people how to engineer brewing yeast to do something cool, like glow?